
Quality hunting and shooting optics with an unbeatable quality/price ratio.
Founded in 1979 in Verona, the hometown of the famous Shakespearean lovers Romeo and Juliet, Konus, a leading manufacturer of hunting and target shooting optics, has just celebrated its 40th anniversary.
What was originally a humble sole proprietorship later evolved into a large global organization, producing quality optics, with a strong presence in both the European and U.S. markets and an extensive network of international distributors that currently includes 76 countries.
Universally recognized as one of the top specialists in rifle scopes, Konus has always been distinguished by a highly innovative market strategy.
Indeed, as a corporate philosophy, Konus has always sought to develop optics that were profoundly different from those of its competitors, both in terms of superlative quality and exclusive technical specifications.
Throughout its history, the brand has thus become an important reference point for hunters and sportsmen who want optics that allow them to maximize their performance while tackling the most prohibitive challenges.
For example, Konus was the first brand to develop an entire line of laser-etched reticle targeting optics, thus making a very special feature that was previously limited to military-made models accessible to the general public.
Rather than being realized with a metal wire, these reticles are laser-etched onto precision glass and are therefore guaranteed to withstand even the punishing recoil of the most powerful firearms without breaking, snapping or dislodging. This kind of performance makes the Konus riflescopes ideally suited for the fast-growing industry of airguns as well.
By virtue of this performance, Konus scopes are therefore also particularly suited to the rapidly expanding field of air weapons.
Among the company’s other major innovations is the creation of the acclaimed Konuspro M-30 riflescope line, which combines some of the most advanced and professional technology the market has ever seen.
It is joined by the special line of Konuspro T-30 tactical optics, characterized by extremely small and compact dimensions that make it absolutely ideal for tactical rifles.
Konus has also distinguished itself in the field of long-range shooting optics, introducing a highly revolutionary series of riflescopes (called Konuspro F-30) that offers the incomparable advantages of the reticle on the first focal plane at a price never seen before.
Highly appreciated by Army Special Forces shooters for its extreme precision and ease of use, this particular construction system had always been marketed at prohibitive prices in the past due to its high production complexity.
Konus has instead been able to offer the great advantages of the first focal plane at a fraction of their normal cost, thus offering all enthusiasts in the sector opportunities that were previously simply unthinkable.
In 2019, Konus made another leap in quality by developing a riflescope so sophisticated and innovative that it would make any other competing instrument obsolete.
Presented as a world exclusive at the Shot Show in Las Vegas and at the IWA fair in Nuremberg , the Konuspro EL-30 is an item without comparison in its category.
Fully electronic, it uses an exclusive and patented LCD technology that allows you to select 10 interchangeable reticles for hunting, long-range shooting, intermediate use and tactical applications.
This is therefore the most advanced and versatile optical model on the market, as well as the only one that is truly universal and therefore has unlimited potential for every user. And this great technological evolution is also extremely accessible and convenient, with a retail price of only €399.
Another great novelty from Konus is the Konuspro-NV, which recently allowed the company to also enter the field of night vision riflescopes .
Fully digital, this item immediately stood out as one of the most advanced in the sector thanks to its 3-8×50 zoom optical system and its special construction robustness.
It also features an infrared illuminator for total darkness and an internal SD card that allows you to take pictures and record videos of everything you are observing.
Looking ahead to 2020, Konus has many other ambitious projects in the pipeline to make its product range increasingly complete and to offer its customers the additional benefits of a warranty and after-sales service that are second to none.
In particular, the company is making large investments in LCD technology that it has invented and patented. Significant improvements are therefore planned for the Konuspro EL-30 series, such as parallax adjustment and reticle illumination.
While looking to the future with commitment and optimism, the company therefore believes that its first 40 years of history are only a starting point.
Our company was founded in 1979 in Verona. From the beginning we had a clear vision of the company: we want to provide high quality functional optics, supported by a complete service, in order to achieve total consumer satisfaction. Over the years this vision has become the mission of our company.
KONUS has expanded globally through a network of subsidiaries and distributors.
KONUS believes in financial strength and a reliable and effective organization, thanks to its Manager and Ownership, who have a direct line to the customer base. We can define our supplier/customer relationship as immediate in the decision-making process regarding issues of delays and inefficiencies.
KONUS offers a wide range of products that allows for significant presence in various departments in department stores. The result is a better and more meaningful seller/retailer relationship. We develop different product categories that complement each other and allow the consumer multiple uses and purposes. This results in greater name recognition, which improves brand loyalty among users. Each product category has its own identity and is supported by its own promotional activity, in order to provide retailers with effective sales tools.
All our products come with instruction manuals in 8 languages (English, Spanish, Italian, German, French, Dutch, Portuguese and Greek) and this can be a considerable advantage.